Searching on the subject, I decided to develop this model for future reference. In this line I introduce myself and approach the reader.

Question answer in one paragraph. This part is important as it can generate the snippet of showing the answer directly on Google, leveraging SEO. Keeping the user interested, he proceeds to read the rest of the post with a better feeling, because he already got his answer, and now he will understand why. From this paragraph, you will explain why this is the answer and how you came to this conclusion for this post-answer.

Developing the subject

You have done your research, and will answer the post question based on what you have learned. After the introduction, you will divide the content between 3 to 5 subtopics. In these subtopics, you will answer “sub-questions,” such as why that happens, how to solve it, what to do, or how to deal, varying greatly with the subject of the post. Subdivision into topics also helps keep the reader engaged by not scaring off with an uninteresting “text wall”. He knows when he will skip to the next topic, or if he prefers, can go directly to him. It is also very important that the post is not too short. It's pretty rare for a good post to rank well with less than 1000 words, with 2000 being a great number, with that in mind, subtopics help a lot. It is very difficult to write 1500 words about “How to change a bicycle tire” and still keep the reader interested. Dividing between “Removing the Tire”, “Choosing the Right New Tire” and “Installing the New Tire”, you kill several of these problems.

Why a post reply

This template is especially suited for reply posts, which are great for getting started with your site's search traffic. This is because you will search and answer something not directly answered, and will rank for it. If I want to get first place in “How to write a blog post”, I'm fine. If someone wanted a post-answer template, or write a blogpost and one hour my chances are already much better, especially considering the small scale of my blog.

Are you going to write a Pillar-post? You can even use some of the tips in this post, but hardly anyone will fall here with that intention.

What keywords to use?

Trying not to dive into keyword noia, you did your research, and saw a question that isn't properly answered on Google, so your keyword will probably be a noun or adjective and a subject. For example, if your title is “Because Gol G6 makes a high pitched sound on power up”, your keywords are Gol G6 and high pitched sound. It's good to have them a few times at first, but don't worry about repeating every two sentences, it's unnatural.

Reaching the ideal amount of content

Following the outline system, this should not be a problem. Write naturally, almost like a conversation and speaking the language of your target audience. A post that no one understands is a worthless post, just like a poor information post. Search data and explain each point well and always keep with the referral links (which always open in new tab right). Outbound links to authoritative websites also help to show that their content is not spam.

The importance of images

We are on the internet, ideally all content would be answered with a 15 second GIF, people have the attention of Dory of Finding Nemo, so keeping ideas well illustrated is essential, just don't overdo it. Extra points if the photos are copyrighted thus greatly increases the authenticity of the content.

Concluding

A post is not a position-paper or scientific article, you don't have to follow ABNT rules or end up with a publishable position in a magazine. You have to deliver what the user seeks and interesting way.

If someone found the post on Google, clicked, spent 3 minutes reading and closed the page, PERFECT, he found what he was looking for and Google knows it. Now if he gave up in the first 10 seconds, it's not that cool anymore. In this current post I don't get to 1000 words, but it is a model, and to pass that would be to roll without need, which would greatly sacrifice reading. Don't be like me, write more than 1000 words.

Ken Treloar