Content as a Medium in Digital Marketing

I started this blog as a diary / experiment, being involved in digital marketing, and consequently, content marketing, with companies like Digital Results, Clint, and AhtoI have had a lot of contact with many facets of marketing, and a part of my annoyance is with the artificial production of content.

Not that content on demand is inherently bad, but it does rely heavily on subjective factors. It is very clear the difference between the writing of someone in love with the subject, like the ones produced by the iconic Stallman, who needs to be careful not to turn a post into a book, for the content about blablabla that a freela will do because he has an iPhone X, so he is able to write about technology, but it has to curl, because it needs to have 1000 words. because otherwise SEO gets bad and the world ends up falling 5% of monthly visits.

Who ever found a 2005 blogpost that had a comment about that super-specific thing they sought, and with a 50-line text explaining exactly how to solve that problem you're having to deal with, for nothing. Content being produced organically is so valuable. Let us not lose it, and let us not try to charge you for anything we can help someone else. Not everything needs to be monetized.

Or maybe I'm just really boring. Peace.

Photo by Tyler nix on Unsplash